Back to all updates

over 11 years ago

Need App ideas? Market research deck - Family History Industry

What are the key market opportunities in the Family History space?        

Ten key industry execs were asked a similar question by a NY market research firm in January 2014. This SlideShare deck distills their findings. http://slidesha.re/1HEHcfq

 

Key Points

Current market value: $4B  Potential market value: $400B

What gaps are holding back these billions?

  • Easier + faster (better UX)
  • Social media appeal (cool stories + pics drive social)
  • More industry collaboration (Trees, Records, APIs, DNA, etc.)

Check out the deck. It includes a lot of details on the 'What' and 'How'.

 

     "One in 20 are interested in 'genealogy'. But virtually everyone is interested in nostalgia." 

                       - Industry Exec.

 

Watch for more ideas and updates. Feel free to ping me with questions. Or just post them as a Discussion.

May the odds be ever in your favor!

Bruce Brand bbrand@familysearch.org

801-872-4060